Classical finance asks us to believe the investment journey does not matter. That is a mistake. Ignoring strong intuitions of the investors who have to endure the journey is always a mistake. When we lack comfort with our portfolio, we will act in costly ways to acquire it.
Read MoreSustainable and would-be-sustainable investors are distinguished by attitudes far more than by demographics, and points to six 'social investment profiles' that indicate characteristics of different representative groups of the investing population.
Read MoreOxford Risk collaborated with Standard Chartered on a report into interest in sustainable investing: what's the current state of play, and how can it be improved?
Read MoreThe trouble with cool heads is that they make plans for other cool heads, when in fact they should be making plans for an entirely different beast.
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