Suitability

Oxford Risk analysis of more than 87,000 investors finds 55% have a higher Suitable Risk Level than their Attitude to Risk alone would indicate, exposing a critical blind spot in wealth management suitability.

Leading behavioural finance firm, Oxford Risk, and Standard Life, a retirement specialist focused entirely on retirement savings and income, today publish a joint white paper titled, Beyond Risk: Matching Solutions to People.

How process-driven suitability frameworks can undermine client outcomes – and what future-proof design requires.

If someone is ‘invested in line with their Risk Tolerance’ as it’s typically understood when Risk Tolerance is loosely used as a proxy for overall suitability, there’s a high chance they’re taking an unsuitably low level of investment risk.

True Potential Wealth Management, one of the UK’s leading wealth managers, has announced a strategic partnership with behavioural risk suitability fintech, Oxford Risk.

The complementary responsibilities of advisers and their tech in an increasingly automated advisory landscape.

Goals-based investing is unnecessarily expensive, inflexible, and psychologically short-sighted.

The largest transfer of wealth in human history is underway. Over the coming decades, trillions in assets will pass to younger generations in what’s been dubbed the Great Wealth Transfer.

Oxford Risk has once again proven its value to the financial advice community, earning high praise in the latest NextWealth Adviser Reviews Report 2025.

There are good reasons to be optimistic that Targeted Support will effectively serve those with enough assets or complexity to benefit from financial advice, but not enough to make traditional advice economically viable.