Suitability

If someone is ‘invested in line with their Risk Tolerance’ as it’s typically understood when Risk Tolerance is loosely used as a proxy for overall suitability, there’s a high chance they’re taking an unsuitably low level of investment risk.

True Potential Wealth Management, one of the UK’s leading wealth managers, has announced a strategic partnership with behavioural risk suitability fintech, Oxford Risk.

The complementary responsibilities of advisers and their tech in an increasingly automated advisory landscape.

Goals-based investing is unnecessarily expensive, inflexible, and psychologically short-sighted.

The largest transfer of wealth in human history is underway. Over the coming decades, trillions in assets will pass to younger generations in what’s been dubbed the Great Wealth Transfer.

Oxford Risk has once again proven its value to the financial advice community, earning high praise in the latest NextWealth Adviser Reviews Report 2025.

There are good reasons to be optimistic that Targeted Support will effectively serve those with enough assets or complexity to benefit from financial advice, but not enough to make traditional advice economically viable.

Working out the level of secure income to purchase with a pension pot used to be primarily the job of the people setting annuity rates. Now it’s primarily the job of the pensioner.

Owning your home gives you greater capacity to take investment risk than someone in the same situation who doesn’t own a home. Understanding this – and acting on it – can be behaviourally challenging. But ignoring it can be extremely costly.

The difference between the risk an investor is willing to take and the risk they should take isn’t academic – it’s the difference between box-ticking and delivering truly suitable solutions.