Finding the right words in a crisis is never easy. However, when it comes to knowing what to say and how to say it – to yourself or others – one cure does not always fit all. We all experience anxiety in different ways, and so need personalised ways of coping.

This is why we’ve made a market emergency version of our Financial Personality Assessment freely available, to help each investor understand the right action for them to take, and the most effective messages for them to hear.

In addition, if you are an adviser or represent a financial organisation with clients who you think would benefit from our Kit, then we’d be delighted to set you up on our system to enable free unlimited use with all your clients for the next 4 weeks. If this is the case, then please fill in this form.

Making Decisions in Times of Market Turmoil

Soft-spoken reminders to be reasonable are rarely heard when the screams of plunging stocks are hitting the headlines and their values are hitting new lows. Taking action amid such noise isn’t necessarily difficult – indeed, often it’s far too easy – but it is dangerous.

It’s dangerous because humans have a hardwired bias to action. We dislike uncertainty and a lack of control so much that we can derive comfort even from certain disaster – as long as it’s certain. Even an evil overlord can be an antidote to the anxiety of chaos because at least it has a face we can point at. Market turmoil does not provide the sort of strong base from which effective decisions are made. But they are the strongest trigger for kneejerk decisions, however costly.

All, however, is not lost. What we want is to take the right action for us. That right action could be doing nothing, but doing nothing because of comforting messages, not despite discomforting ones.

Zoom out a little and there are some simple and sensible things we can tell ourselves, and some strong and safe actions we can take. You want to assuage your need to be feeling you are doing something right now, while also securing your emotions to a longer time horizon.

Regardless of personality, there are also universal principles that can provide helpful perspective when investing in times like this. The three most useful things for all of us to keep in mind right now are:

  1. Don’t turn paper losses into real losses.If you don’t need to withdraw money for immediate expenses then the losses are only virtual… until you panic and make them real.
  2. The investments on the news are not your investments.Try to avoid watching the markets day to day: this will increase anxiety to no useful end, and make you feel like you should be doing something, without any useful guidance to what that should be. Long-term plans should be looked at through long-term lenses.
  3. Focus on what you can control. It’s the most ancient advice there is, and still the most important. You can’t move the market, or predict when it’s at the ‘bottom’ (or the ‘top’). You can postpone discretionary spending, and use tumultuous times as an opportunity to take stock of your long-term financial plans. And you cancontrol the opportunity to benefit from the ‘risk premium’ – the long-term reward for owning shares that has (eventually) weathered every short-term storm yet.

What you should do beyond these universals depends on your financial personality. This provides your unique recipe for investment-derived emotional comfort, so that you can aim to achieve it in a cost-effective and deliberate way. Prevention is better than panic, but even when it’s too late for prevention this time, panic needn’t be allowed to set in.

The Oxford Risk Market Emergency Kit measures several key dimensions of your financial personality that are crucial to understanding how best to respond in a crisis. These can guide you on how to approach your portfolio in these turbulent times, helping to prevent the costly kneejerk response that feels so tempting.

For example, here a just a couple of the personality dimensions and possible personalised recommendations within the tool:

  • Composure – How emotionally engaged are you with the present state of your investment journey (and external stimuli such as the news)? Low composure investors should, amongst other recommendations, avoid checking their investments too frequently, turn off the financial media, and avoid looking at short-term market data.
  • Impulsivity – How likely are you to act quickly and on emotional instinct when making investment and – often more importantly – spending decisions? Highly impulsive investors should, as one specific recommendation, limit investing to preset ‘decision windows’ – for example, only allowing themselves to make investment decisions over the weekend when markets are closed and they have time to reflect.

Financial personality profiling allows us to predict where we’re likely to make poor decisions and helps us to avoid them. It helps us acquire the emotional comfort we need in a cheap, planned, and efficient way, rather than panic-buying our way back to comfort by panic-selling under stress.

And finally, don’t say ‘don’t panic’ – It helps no one. If you’re already panicking it won’t work, and if you’re not, you may wonder if you should be.