Greg B Davies, PhD

A specialist in applied decision science, behavioural finance, and financial wellbeing; dedicated to improving decisions through behavioural science.

Greg is a globally recognised expert in applied decision science, behavioural finance, and financial wellbeing, as well as a specialist in both the theory and practice of risk profiling. 

He started the banking world’s first behavioural finance team as Head of Behavioural-Quant Finance at Barclays, which he built and led for a decade from 2006. During this time, Greg was the architect of Barclays’ industry leading behavioural profiling and suitability tools, a holistic wealth philosophy, and a novel approach to impact investing and philanthropy.

In 2016, he founded behavioural consulting firm Centapse, before joining forces with Oxford Risk in late 2017 to combine consulting with the development of decision support tools to help people (and organisations) make better financial decisions.

Greg holds a PhD in behavioural decision theory from Cambridge University, and he is currently an Associate Fellow at Oxford’s Saïd Business School and a lecturer at Imperial College London. He is also the co-author, with Arnaud de Servigny, of Behavioral Investment Management (McGraw-Hill, 2012).

Greg is also the creator of Open Outcry, a ‘reality opera’ premiered in London in 2012, creating live performance from a functioning trading floor.